Andrew Gregory

Andrew Gregory – Biography

Title: Marketing Director – Ford MENA

Andrew Gregory is the newly appointed Marketing Director at Ford Middle East and North Africa. In this role, he is responsible for driving the Ford and Lincoln brands in the region, shaping brand and product strategies, upcoming launches, and overseeing revenue management for a diverse vehicle portfolio. This contribution aims to bolster Ford’s growth trajectory in the Middle East.

With over 22 years of experience in marketing and sales, Andrew is a data-driven professional specializing in brand and product marketing, sales, and strategic management. Over the past nine years, he has been a pivotal part of the Ford Middle East team, leveraging his deep understanding of marketing frameworks and passion for the automotive industry to lead cross-functional teams and increase sales and efficiency – all while ensuring customers are treated like family. Andrew is recognized for his expertise in driving product differentiation, optimizing product launches, and enhancing brand equity through targeted strategic initiatives and robust analytical skills.

Prior to joining Ford, Andrew spent 13 years in sales including roles as Head of Sales Middle East and North Africa at Canadian Research & Consulting and Sales Manager and Account Manager at Euromonitor International where he built a solid foundation in relationship management, sales strategy, and performance optimization and was instrumental in driving revenue growth and building client relationships.

Andrew holds an MBA with Honors in Business Management and Marketing from Heriot-Watt University, Edinburgh, U.K. He is married with one son.